Make Your Interests Your Career
Northwood's 创业研究 course provides students with the knowledge and experiences to transform a passion project into a successful business. In addition to gaining a better understanding of economic theory, 创业研究 students learn the common traits of successful enterprises from small businesses to multi-national corporations.
就像所有诺斯伍德的 Signature Academic Programs, the coursework for 创业研究 extends beyond traditional textbooks and outside of its classroom walls. In addition to gaining first-hand experience by helping local companies execute their business plans, students work in groups to create their own business models. 在前三个月, the course will cover some of the basics of entrepreneurial management, 市场营销, and finance needed to launch new businesses. Students will acquire a toolkit for identifying and forming a new venture including creative thinking, 批判性思维, 解决问题, collaboration and communication. 在妊娠中期, students will have the opportunity to take their concepts, turn them into business plans, and deliver on new technologies, 产品, 和服务. 在妊娠晚期, Northwood students working in small groups will partner with local entrepreneurs and businesses to develop solutions to existing problems. Teamwork will be critical as the answers to these issues will not be found in a book. Students will utilize the various strengths of their teammates to create sophisticated solutions validated through research, 面试, 和现场工作.
创业研究 encapsulates the values of our mission and is one of the vehicles used by Northwood students to distinguish themselves in the 大学招生 过程. The vital skills gained in this course serve as a critical piece of the foundation which allows our graduates to lead lives of consequence.